{"id":17841,"date":"2016-05-02T09:19:56","date_gmt":"2016-05-02T09:19:56","guid":{"rendered":"https:\/\/wearecapco.com\/news\/gagner-la-bataille-pour-les-visiteurs\/"},"modified":"2023-12-20T16:43:48","modified_gmt":"2023-12-20T16:43:48","slug":"gagner-la-bataille-pour-les-visiteurs","status":"publish","type":"news","link":"https:\/\/wearecapco.com\/fr\/news\/gagner-la-bataille-pour-les-visiteurs\/","title":{"rendered":"Gagner la bataille pour les visiteurs"},"content":{"rendered":"<p>Cet article couvre une interview d\u00e9taill\u00e9e de Caroline Smith, directrice g\u00e9n\u00e9rale de Culzean Castle, la propri\u00e9t\u00e9 de NTS dans l\u2019Ayrshire. Apr\u00e8s avoir subi une baisse constante du nombre de visiteurs, le ch\u00e2teau est maintenant fermement de retour aux affaires avec des chiffres en hausse de 12 % et des recrutements de membres en hausse de 30 %. <a href=\"https:\/\/blooloop.com\/features\/winning-the-battle-for-visitors-at-culzean-castle\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lisez-le ici<\/a>.<\/p>\n","protected":false},"featured_media":15658,"template":"","categories":[31,28],"class_list":["post-17841","news","type-news","status-publish","has-post-thumbnail","hentry","category-attractions-fr","category-jeu-daventure"],"acf":{"text_under_title":"Ch\u00e2teau de Culzean"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gagner la bataille pour les clients au ch\u00e2teau de Cuzean | Nous sommes CAP.Co<\/title>\n<meta name=\"description\" content=\"Cet article couvre une interview d\u00e9taill\u00e9e de Caroline Smith, directrice g\u00e9n\u00e9rale de Culzean Castle, la propri\u00e9t\u00e9 de NTS dans l\u2019Ayrshire.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wearecapco.com\/fr\/news\/gagner-la-bataille-pour-les-visiteurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gagner la bataille pour les clients au ch\u00e2teau de Cuzean | Nous sommes CAP.Co\" \/>\n<meta property=\"og:description\" content=\"Cet article couvre une interview d\u00e9taill\u00e9e de Caroline Smith, directrice g\u00e9n\u00e9rale de Culzean Castle, la propri\u00e9t\u00e9 de NTS dans l\u2019Ayrshire.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wearecapco.com\/fr\/news\/gagner-la-bataille-pour-les-visiteurs\/\" \/>\n<meta property=\"og:site_name\" content=\"CAP.CO | Creating Adventurous Places Ltd.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearecapco\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-20T16:43:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wearecapco.com\/wp-content\/uploads\/2017\/03\/1-lead-image-Culzean-Castle-Adventure-play.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wearecapco.com\\\/fr\\\/news\\\/gagner-la-bataille-pour-les-visiteurs\\\/\",\"url\":\"https:\\\/\\\/wearecapco.com\\\/fr\\\/news\\\/gagner-la-bataille-pour-les-visiteurs\\\/\",\"name\":\"Gagner la bataille pour les clients au ch\u00e2teau de Cuzean | Nous sommes CAP.Co\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wearecapco.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wearecapco.com\\\/fr\\\/news\\\/gagner-la-bataille-pour-les-visiteurs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wearecapco.com\\\/fr\\\/news\\\/gagner-la-bataille-pour-les-visiteurs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wearecapco.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/1-lead-image-Culzean-Castle-Adventure-play.jpg\",\"datePublished\":\"2016-05-02T09:19:56+00:00\",\"dateModified\":\"2023-12-20T16:43:48+00:00\",\"description\":\"Cet article couvre une interview d\u00e9taill\u00e9e de Caroline Smith, directrice g\u00e9n\u00e9rale de Culzean Castle, la propri\u00e9t\u00e9 de NTS dans l\u2019Ayrshire.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wearecapco.com\\\/fr\\\/news\\\/gagner-la-bataille-pour-les-visiteurs\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wearecapco.com\\\/fr\\\/news\\\/gagner-la-bataille-pour-les-visiteurs\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/wearecapco.com\\\/fr\\\/news\\\/gagner-la-bataille-pour-les-visiteurs\\\/#primaryimage\",\"url\":\"https:\\\/\\\/wearecapco.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/1-lead-image-Culzean-Castle-Adventure-play.jpg\",\"contentUrl\":\"https:\\\/\\\/wearecapco.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/1-lead-image-Culzean-Castle-Adventure-play.jpg\",\"width\":1000,\"height\":668},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wearecapco.com\\\/fr\\\/news\\\/gagner-la-bataille-pour-les-visiteurs\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wearecapco.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Actualit\u00e9s\",\"item\":\"https:\\\/\\\/wearecapco.com\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Gagner la bataille pour les visiteurs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wearecapco.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/wearecapco.com\\\/fr\\\/\",\"name\":\"CAP.CO | Creating Adventurous Places Ltd.\",\"description\":\"Creating adventurous places for every imagination\",\"publisher\":{\"@id\":\"https:\\\/\\\/wearecapco.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wearecapco.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wearecapco.com\\\/fr\\\/#organization\",\"name\":\"CAP.CO | Creating Adventurous Places Ltd\",\"url\":\"https:\\\/\\\/wearecapco.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/wearecapco.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/wearecapco.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/cropped-CAP.CO_LOGO_FAVICON.png\",\"contentUrl\":\"https:\\\/\\\/wearecapco.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/cropped-CAP.CO_LOGO_FAVICON.png\",\"width\":512,\"height\":512,\"caption\":\"CAP.CO | Creating Adventurous Places Ltd\"},\"image\":{\"@id\":\"https:\\\/\\\/wearecapco.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearecapco\",\"https:\\\/\\\/www.instagram.com\\\/we_are_capco\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/we-are-capco\\\/about\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCN0C8R-6BQd6jU-5iB80lcw\\\/videos\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gagner la bataille pour les clients au ch\u00e2teau de Cuzean | Nous sommes CAP.Co","description":"Cet article couvre une interview d\u00e9taill\u00e9e de Caroline Smith, directrice g\u00e9n\u00e9rale de Culzean Castle, la propri\u00e9t\u00e9 de NTS dans l\u2019Ayrshire.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wearecapco.com\/fr\/news\/gagner-la-bataille-pour-les-visiteurs\/","og_locale":"fr_FR","og_type":"article","og_title":"Gagner la bataille pour les clients au ch\u00e2teau de Cuzean | Nous sommes CAP.Co","og_description":"Cet article couvre une interview d\u00e9taill\u00e9e de Caroline Smith, directrice g\u00e9n\u00e9rale de Culzean Castle, la propri\u00e9t\u00e9 de NTS dans l\u2019Ayrshire.","og_url":"https:\/\/wearecapco.com\/fr\/news\/gagner-la-bataille-pour-les-visiteurs\/","og_site_name":"CAP.CO | Creating Adventurous Places Ltd.","article_publisher":"https:\/\/www.facebook.com\/wearecapco","article_modified_time":"2023-12-20T16:43:48+00:00","og_image":[{"width":1000,"height":668,"url":"https:\/\/wearecapco.com\/wp-content\/uploads\/2017\/03\/1-lead-image-Culzean-Castle-Adventure-play.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wearecapco.com\/fr\/news\/gagner-la-bataille-pour-les-visiteurs\/","url":"https:\/\/wearecapco.com\/fr\/news\/gagner-la-bataille-pour-les-visiteurs\/","name":"Gagner la bataille pour les clients au ch\u00e2teau de Cuzean | Nous sommes CAP.Co","isPartOf":{"@id":"https:\/\/wearecapco.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wearecapco.com\/fr\/news\/gagner-la-bataille-pour-les-visiteurs\/#primaryimage"},"image":{"@id":"https:\/\/wearecapco.com\/fr\/news\/gagner-la-bataille-pour-les-visiteurs\/#primaryimage"},"thumbnailUrl":"https:\/\/wearecapco.com\/wp-content\/uploads\/2017\/03\/1-lead-image-Culzean-Castle-Adventure-play.jpg","datePublished":"2016-05-02T09:19:56+00:00","dateModified":"2023-12-20T16:43:48+00:00","description":"Cet article couvre une interview d\u00e9taill\u00e9e de Caroline Smith, directrice g\u00e9n\u00e9rale de Culzean Castle, la propri\u00e9t\u00e9 de NTS dans l\u2019Ayrshire.","breadcrumb":{"@id":"https:\/\/wearecapco.com\/fr\/news\/gagner-la-bataille-pour-les-visiteurs\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wearecapco.com\/fr\/news\/gagner-la-bataille-pour-les-visiteurs\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/wearecapco.com\/fr\/news\/gagner-la-bataille-pour-les-visiteurs\/#primaryimage","url":"https:\/\/wearecapco.com\/wp-content\/uploads\/2017\/03\/1-lead-image-Culzean-Castle-Adventure-play.jpg","contentUrl":"https:\/\/wearecapco.com\/wp-content\/uploads\/2017\/03\/1-lead-image-Culzean-Castle-Adventure-play.jpg","width":1000,"height":668},{"@type":"BreadcrumbList","@id":"https:\/\/wearecapco.com\/fr\/news\/gagner-la-bataille-pour-les-visiteurs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wearecapco.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Actualit\u00e9s","item":"https:\/\/wearecapco.com\/fr\/news\/"},{"@type":"ListItem","position":3,"name":"Gagner la bataille pour les visiteurs"}]},{"@type":"WebSite","@id":"https:\/\/wearecapco.com\/fr\/#website","url":"https:\/\/wearecapco.com\/fr\/","name":"CAP.CO | Creating Adventurous Places Ltd.","description":"Creating adventurous places for every imagination","publisher":{"@id":"https:\/\/wearecapco.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wearecapco.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/wearecapco.com\/fr\/#organization","name":"CAP.CO | Creating Adventurous Places Ltd","url":"https:\/\/wearecapco.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/wearecapco.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/wearecapco.com\/wp-content\/uploads\/2025\/09\/cropped-CAP.CO_LOGO_FAVICON.png","contentUrl":"https:\/\/wearecapco.com\/wp-content\/uploads\/2025\/09\/cropped-CAP.CO_LOGO_FAVICON.png","width":512,"height":512,"caption":"CAP.CO | Creating Adventurous Places Ltd"},"image":{"@id":"https:\/\/wearecapco.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearecapco","https:\/\/www.instagram.com\/we_are_capco\/","https:\/\/www.linkedin.com\/company\/we-are-capco\/about\/","https:\/\/www.youtube.com\/channel\/UCN0C8R-6BQd6jU-5iB80lcw\/videos"]}]}},"main_category":[{"id":31,"name":"Attractions","slug":"attractions-fr","icon":{"ID":15952,"id":15952,"title":"attractions icon","filename":"attractions_1@72x.png","filesize":2544,"url":"https:\/\/wearecapco.com\/wp-content\/uploads\/2019\/05\/attractions_1@72x.png","link":"https:\/\/wearecapco.com\/fr\/attractions_172x-2\/","alt":"","author":"1","description":"attractions icon","caption":"","name":"attractions_172x-2","status":"inherit","uploaded_to":0,"date":"2019-05-01 15:09:18","modified":"2019-05-01 15:09:18","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/wearecapco.com\/wp-includes\/images\/media\/default.png","width":163,"height":163,"sizes":{"thumbnail":"https:\/\/wearecapco.com\/wp-content\/uploads\/2019\/05\/attractions_1@72x-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wearecapco.com\/wp-content\/uploads\/2019\/05\/attractions_1@72x.png","medium-width":163,"medium-height":163,"medium_large":"https:\/\/wearecapco.com\/wp-content\/uploads\/2019\/05\/attractions_1@72x.png","medium_large-width":163,"medium_large-height":163,"large":"https:\/\/wearecapco.com\/wp-content\/uploads\/2019\/05\/attractions_1@72x.png","large-width":163,"large-height":163,"1536x1536":"https:\/\/wearecapco.com\/wp-content\/uploads\/2019\/05\/attractions_1@72x.png","1536x1536-width":163,"1536x1536-height":163,"2048x2048":"https:\/\/wearecapco.com\/wp-content\/uploads\/2019\/05\/attractions_1@72x.png","2048x2048-width":163,"2048x2048-height":163,"hero-image-x1":"https:\/\/wearecapco.com\/wp-content\/uploads\/2019\/05\/attractions_1@72x.png","hero-image-x1-width":163,"hero-image-x1-height":163,"projects":"https:\/\/wearecapco.com\/wp-content\/uploads\/2019\/05\/attractions_1@72x.png","projects-width":163,"projects-height":163,"post-thumbnail":"https:\/\/wearecapco.com\/wp-content\/uploads\/2019\/05\/attractions_1@72x-125x125.png","post-thumbnail-width":125,"post-thumbnail-height":125}}},{"id":28,"name":"Jeu d'aventure","slug":"jeu-daventure","icon":{"ID":15951,"id":15951,"title":"adventure play icon","filename":"adventure-play_1@72x.png","filesize":2201,"url":"https:\/\/wearecapco.com\/wp-content\/uploads\/2019\/05\/adventure-play_1@72x.png","link":"https:\/\/wearecapco.com\/fr\/adventure-play_172x-2\/","alt":"","author":"1","description":"adventure play icon","caption":"","name":"adventure-play_172x-2","status":"inherit","uploaded_to":0,"date":"2019-05-01 15:09:17","modified":"2019-05-01 15:09:17","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/wearecapco.com\/wp-includes\/images\/media\/default.png","width":163,"height":163,"sizes":{"thumbnail":"https:\/\/wearecapco.com\/wp-content\/uploads\/2019\/05\/adventure-play_1@72x-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wearecapco.com\/wp-content\/uploads\/2019\/05\/adventure-play_1@72x.png","medium-width":163,"medium-height":163,"medium_large":"https:\/\/wearecapco.com\/wp-content\/uploads\/2019\/05\/adventure-play_1@72x.png","medium_large-width":163,"medium_large-height":163,"large":"https:\/\/wearecapco.com\/wp-content\/uploads\/2019\/05\/adventure-play_1@72x.png","large-width":163,"large-height":163,"1536x1536":"https:\/\/wearecapco.com\/wp-content\/uploads\/2019\/05\/adventure-play_1@72x.png","1536x1536-width":163,"1536x1536-height":163,"2048x2048":"https:\/\/wearecapco.com\/wp-content\/uploads\/2019\/05\/adventure-play_1@72x.png","2048x2048-width":163,"2048x2048-height":163,"hero-image-x1":"https:\/\/wearecapco.com\/wp-content\/uploads\/2019\/05\/adventure-play_1@72x.png","hero-image-x1-width":163,"hero-image-x1-height":163,"projects":"https:\/\/wearecapco.com\/wp-content\/uploads\/2019\/05\/adventure-play_1@72x.png","projects-width":163,"projects-height":163,"post-thumbnail":"https:\/\/wearecapco.com\/wp-content\/uploads\/2019\/05\/adventure-play_1@72x-125x125.png","post-thumbnail-width":125,"post-thumbnail-height":125}}}],"featured_image":"https:\/\/wearecapco.com\/wp-content\/uploads\/2017\/03\/1-lead-image-Culzean-Castle-Adventure-play.jpg","_links":{"self":[{"href":"https:\/\/wearecapco.com\/fr\/wp-json\/wp\/v2\/news\/17841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wearecapco.com\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/wearecapco.com\/fr\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wearecapco.com\/fr\/wp-json\/wp\/v2\/media\/15658"}],"wp:attachment":[{"href":"https:\/\/wearecapco.com\/fr\/wp-json\/wp\/v2\/media?parent=17841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wearecapco.com\/fr\/wp-json\/wp\/v2\/categories?post=17841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}