{"id":22829,"date":"2026-01-31T15:31:46","date_gmt":"2026-01-31T15:31:46","guid":{"rendered":"https:\/\/wearecapco.com\/news\/de-la-solitude-a-la-solitude\/"},"modified":"2026-01-31T15:31:46","modified_gmt":"2026-01-31T15:31:46","slug":"de-la-solitude-a-la-solitude","status":"publish","type":"news","link":"https:\/\/wearecapco.com\/fr\/news\/de-la-solitude-a-la-solitude\/","title":{"rendered":"De la solitude \u00e0 la solitude"},"content":{"rendered":"

Cr\u00e9er de la solitude <\/span><\/h3>\n

La jeune g\u00e9n\u00e9ration est de plus en plus isol\u00e9e que toute autre g\u00e9n\u00e9ration avant elle, et beaucoup, voire la plupart, de ses interactions avec la technologie l\u2019aggravent. <\/span><\/p>\n

AR, VR, RFID et QR codes TOUS aggravent les choses. En fait, plus les d\u00e9taillants, attractions et lieux de divertissement utilisent la personnalisation, plus l\u2019interaction devient isolante. <\/span><\/p>\n

Comparez cela \u00e0 un bon vieux bouton presseur qui fait du bruit et fait clignoter les lumi\u00e8res. Cela attire les regards des gens autour de vous et fait parler les autres bien plus qu\u2019une t\u00eate baiss\u00e9e devant un \u00e9cran de t\u00e9l\u00e9phone ne le fera jamais. <\/span><\/p>\n

Selon Brad Shelton de BRC<\/a> , il existe quelques r\u00e8gles simples \u00e0 suivre pour stimuler l\u2019engagement et r\u00e9duire les risques de cr\u00e9er de la solitude. <\/span><\/p>\n

Adoptez la personnalisation, mais cr\u00e9ez des moyens de rassembler les gens dans des communaut\u00e9s qui embrasent le c\u0153ur. <\/span><\/p>\n

Les trois r\u00e8gles d\u2019engagement :<\/span><\/p>\n

- Rendez-le communautaire<\/span>
\n- Faire de la place pour des moments d\u2019admiration<\/span>
\n- Faire sortir les gens de leur t\u00e9l\u00e9phone et utiliser la technologie pour la magie (c\u2019est-\u00e0-dire en coulisses), ce qui signifie pas de VR\/AR car cela ne fait qu\u2019augmenter l\u2019isolement. <\/span><\/p>\n

C\u2019est pourquoi la personnalisation de l\u2019exp\u00e9rience Johnnie Walker fonctionne si bien. C\u2019est communautaire, amusant et tr\u00e8s simple dans sa fa\u00e7on de le pr\u00e9senter. <\/p>\n

Ce n\u2019est pas parce qu\u2019une technologie existe que vous DEVEZ l\u2019utiliser. <\/span><\/p>\n

Et peut-\u00eatre la chose la plus importante \u00e0 surveiller pour la sant\u00e9 future de votre parc \u00e0 th\u00e8me, mus\u00e9e, attraction ou exposition. <\/span><\/p>\n

\u00ab S\u2019ils peuvent acc\u00e9der \u00e0 la m\u00eame exp\u00e9rience chez eux (c\u2019est-\u00e0-dire avec un casque VR), pourquoi ont-ils besoin de toi ? \u00bb<\/i><\/b><\/span><\/p>\n

Pourquoi paieraient-ils pour l\u2019isolement chez toi alors qu\u2019ils peuvent en vivre \u00e0 la maison, sans avoir \u00e0 sortir ? <\/span><\/p>\n

\"De<\/p>\n

L\u2019IA et la mort de l\u2019imagination<\/span><\/h3>\n

L\u2019IA aggrave encore les choses et aggrave le probl\u00e8me. <\/span><\/p>\n

Hollywood s\u2019inqui\u00e8te que les sc\u00e9narios d\u2019IA prennent le dessus. <\/span><\/p>\n

Les \u00e9quipes internes, les agences et chaque candidat qui a franchi la porte d\u2019un service RH au cours de l\u2019ann\u00e9e ou plus utilise Chat GPT pour r\u00e9diger des textes. <\/span><\/p>\n

Les logos sont cr\u00e9\u00e9s avec l\u2019IA, les films promotionnels et les portraits sont tous sous l\u2019influence de l\u2019IA, et m\u00eame la longue liste de noms que nous avions l\u2019habitude de griffonner sur une feuille A2, quand nous essayions de cr\u00e9er une nouvelle marque, est livr\u00e9e par l\u2019IA.<\/span><\/p>\n

O\u00f9 est l\u2019espace et, plus important encore, la valeur de l\u2019imagination dans le processus, si l\u2019IA fait l\u2019imagination \u00e0 notre place ?<\/span><\/p>\n

Mais quiconque travaille dans les industries cr\u00e9atives sait qu\u2019elle ne fait AUCUNE imagination. <\/span><\/p>\n

L\u2019IA prend la m\u00e9diane de ce qui a pr\u00e9c\u00e9d\u00e9 et trouve la r\u00e9ponse la moins pire. <\/span><\/p>\n

La r\u00e9ponse est totalement pr\u00e9visible par un algorithme d\u2019IA. <\/span><\/p>\n

Encourager votre cerveau \u00e0 vagabonder<\/span><\/h3>\n

L\u2019inspiration vient des moments de repos dans votre cerveau. <\/span><\/p>\n

Souvent, quand on s\u2019y attend le moins. <\/span><\/p>\n

Quand tu joues, marches, grimpes ou fais quelque chose que tu peux faire en \u00e9tant \u00e0 moiti\u00e9 concentr\u00e9. Cela permet \u00e0 l\u2019autre moiti\u00e9 de votre cerveau de tester et tester des id\u00e9es dans votre t\u00eate, sans m\u00eame que vous vous rendiez compte. <\/span><\/p>\n

Si vous avez d\u00e9j\u00e0 \u00e9t\u00e9 en vacances actives, en skiant, en faisant du v\u00e9lo ou en marchant dans un endroit vraiment sauvage, m\u00eame si vous \u00eates fatigu\u00e9 \u00e0 la fin de votre pause, vous serez bien plus d\u00e9tendu que si vous \u00e9tiez allong\u00e9 sur une plage avec une grande sangria, votre livre et un pare-soleil pour compagnie. <\/span><\/p>\n

C\u2019est pourquoi le jeu immersif qui permet la pens\u00e9e semi-consciente est si pr\u00e9cieux. Pas seulement pour les enfants, mais aussi pour les adultes. <\/span><\/p>\n

Cela permet de puiser dans la puissance de l\u2019esprit subconscient, et c\u2019est l\u00e0 que se cachent toutes les v\u00e9ritables grandes id\u00e9es. <\/span><\/p>\n

Et pourquoi nous aimons les jeux qui encouragent les adultes \u00e0 jouer ensemble avec leurs enfants, pas simplement \u00e0 rester l\u00e0 \u00e0 faire du doomscrolling pendant que les enfants passent le temps ensemble sans vous. <\/span><\/p>\n

\"Attiser<\/p>\n

 <\/p>\n","protected":false},"featured_media":22828,"template":"","categories":[31,62],"class_list":["post-22829","news","type-news","status-publish","has-post-thumbnail","hentry","category-attractions-fr","category-pensee"],"acf":{"text_under_title":"Mondial"},"yoast_head":"\nDe la solitude \u00e0 la solitude - le danger de la VR\/AR | CAP.CO<\/title>\n<meta name=\"description\" content=\"AR, VR, RFID et QR codes utilisent TOUS la personnalisation et rendent les choses encore plus isolantes pour l\u2019utilisateur final, ce qui peut \u00eatre \u00e9vit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wearecapco.com\/fr\/news\/de-la-solitude-a-la-solitude\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De la solitude \u00e0 la solitude - le danger de la VR\/AR | 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