Worldwide
January 28, 2025
Worldwide
Adding bespoke adventure play to an Agritourism business will provide real benefits, which will enhance the visitor experience, the reputation and the profitability of the business.
To create this guide, we spoke to a number of our Agritourism customers and these are the eight key benefits they identified.
Adventure play areas are very appealing to families with children, especially those with young children, as they offer a safe and engaging environment for kids to explore.
Adventure play is also a strong draw for group visits. These can include schools, youth and church groups, and community organisations. All of these are more likely to choose Agritourism destinations with adventure play facilities for field trips and group outings. They often look to visit during times that are off-peak such as weekdays and times that would otherwise be quiet.
Great adventure play will improve feedback and reviews too. These drive more traffic to the website and in turn, more paying customers to the gates.
Families are likely to spend more time on-site if children are entertained, happy and making new friends while they play. This will lead to an increased secondary spend on food, beverages, and other services.
Adventure play adds additional dwell time. This will often take a visit over one of the key meal times (normally lunchtime), which can make such a huge difference to the profitability of an attraction.
There are also the benefits of selling additional activities if they are available. An engaging play area complements other Agritourism activities like animal interactions, crop picking, and tractor tours, encouraging visitors to explore more and stay longer.
Bespoke adventure play delivers a unique place to create lasting memories with friends and families playing and exploring together. This encourages repeat visits and drives positive word-of-mouth recommendations too.
Traditionally, adventure play offers children an outlet for physical activity while adults enjoy other aspects of the Agritourism experience. We believe that well-designed and built, imaginative custom-made adventure play does more than this, and this is where the magic happens.
It encourages adults and children to play together and everyone benefits from these cherished memories playing together.
We have seen the effect of this when families leave the park together at the end of the day, smiling and holding hands. It can reaffirm relationships, build friendships and allow families to just spend time together in fun, active, healthy play.
Custom-made adventure play boosts revenue opportunities in a number of different ways and we have seen a positive ROI for an entire project in less than one complete season.
Admission fees can often be raised with the addition of great play. If it increases the dwell time and people love it, you can change more for entry. Some Agritourism businesses do charge a small additional fee for access to the play area, but we prefer the option of including it as part of an increased admission package to generate additional income and a better experience for everyone.
Happy, entertained families will normally stay longer and purchase food, drinks, and souvenirs during their visit. There is also the opportunity to use the adventure play as a destination for hosting birthday parties and group events, creating additional revenue streams.
We believe that unique, bespoke adventure play, creates differentiation for an Agritourism business.
Everything we create is designed to build around the stories of the local flora, fauna and history as well as any folklore of the site. This means it will be unique to every site, timeless and create a USP (Unique Selling Point).
A unique adventure play area will set your Agritourism business apart from competitors, making it more likely to become a destination of choice.
But the big extra benefit, is the number of outstanding images this gives you for promotional marketing material.
High-quality custom-made adventure play will be loved by your marketing team. It gives them the potential to create vibrant imagery and videos which leads to powerful marketing materials, that attract attention and drive paying customers.
First and foremost, play needs to be fun, but it can also deliver very powerful educational messages.
Adventure play can incorporate elements of outdoor learning, teaching children about nature, sustainability, and agriculture in a fun, interactive way.
But the less obvious learning is in risk evaluation. By playing together, children begin to understand where their risk limits lie. Risk is very different to both hazard and danger, which are both bad things. Learning to assess risk is a critical life skill for children (and adults!) that will serve them well for the whole of their life.
When we create bespoke play, we also design in activities such as climbing and balancing, which help develop motor skills, problem-solving abilities, and confidence in children.
For many years, we have been talking about creating a post-playstation generation. Helping to get kids away from their screens and out into nature to enjoy natural play with friends and family. We are now seeing parents increasingly value opportunities for their children to engage in physical activity and outdoor play, which is driving growth in the Agritourism sector.
The additional message we can help convey is in the natural eco-friendly play areas we create, that align with the ethos of many Agritourism businesses, emphasising a connection with the environment.
For many families, food comes from supermarkets and not farms.
Together we need to reinforce the connection between natural play and natural food, that's been raised on farms and homesteads across the country.
Adventure play areas can be designed to provide entertainment across seasons, whether through indoor or outdoor installations.
More than this however, they can transform a Pumpkin Farm with a six-week season into a year-round attraction.
They can also be designed to be able to be used as be part of seasonal events, such as harvest festivals, Easter egg hunts, or Christmas markets, adding value to these occasions.
Custom-made and unique adventure play can have a dramatic and positive effect on the financial and reputational position of an Agritourism business.
It will attract more families to visit and when they do, they will generally stay longer and spend more on food and beverages while they are there. There will be more revisits and membership levels will increase too, which smooths out income streams.
There are many reasons to invest in Adventure Play and for us, even more sense in creating something unique and custom-made, to build on the stories of your site and ensure it stays relevant for many years to come.
